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Ergonomic Chair Promotion
This email campaign was conducted for an office furniture dealer that wanted to drive sales of ergonomic chairs.
StructuredWeb developed the campaign to generate interest and product inquires by promoting a strong discount offer and routing interested prospects to a personalized landing page designed to capture their individual requests and updated contact information.
The email appeals to the reader’s self-interest and prompts them to click on a link in order to
“pick a comfortable new chair for your office”. To drive conversion on the landing page, we included a soft-offer of a free ergonomic tips download to anyone that completed the online form.
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