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How to Launch a Successful Channel Marketing Program

Since founding it nearly two decades ago, StructuredWeb is still the only pure-play TCMA provider globally. That’s important because many partner marketing and engagement solutions claim they provide effective TCMA, but when you look under the hood, it’s clear that not everything is there. As Forrester proclaimed, “Enabling partners of all types to leverage vendor content, messaging, branding, and demand generation initiatives in their local markets is critical to driving a winning customer experience, but only about half of brands have implemented TCMA, with only 17% fully satisfied that they are getting the most from the systems.”