Privacy Policy

Effective Date: August 15th, 2023

This Privacy Policy covers StructuredWeb, Inc.'s ("StructuredWeb", "we", "us") treatment of information collected through the StructuredWeb website and other online services operated by StructuredWeb, including the StructuredWeb platform (the “Platform”, and collectively, the “Service”). StructuredWeb offers its enterprise customers a means of integrating with channel partners through the Platform.

In addition to the practices described in this policy, we process personal data of our users in accordance with the General Data Protection Regulation (GDPR) for users based in the European Economic Area, and in line with the California Consumer Privacy Act (CCPA) for residents of California.

The Platform is provided as a service (SaaS) to you, your employees, and your vendors or distributors to enable marketing collaboration. The Platform enables vendors or distributors to upload marketing content and programs and invite their channel partners, you, to use it. Please check our standard terms of use for a complete overview of your rights to access and use our Platform.

You and your employees may use the Platform to launch and run marketing activities, capture leads, and manage them. All activity by you and your employees is done from a shared account.

For purposes of this Privacy Policy, a “Marketing Program Provider” is a vendor or distributor that invites you to use the Platform.


Information that StructuredWeb Collects

Registration Information. StructuredWeb collects personal information when you register for an account with the Platform, such as your name, address, phone number, and email address.

Using the Service. We also collect information when you use certain StructuredWeb products or services and when you visit StructuredWeb pages.

Platform Users. Through the use of the Platform, we might collect information about you and your users and track how you use the Platform, the tools you use, and the marketing materials you access. We and the vendor for whom you are using the Platform will be able to track how often you log in to the Platform, which marketing assets you use, and measure how many leads and opportunities you generate from any marketing activities you launch from the Platform.

Platform Users’ Customer Data. As a user of the Platform, you or your employees might choose to upload your customer mailing list to our Platform. You might also use our landing pages to capture new leads from email or other digital marketing activities (with your customer mailing list, this information is “Customer Data”). All of this Customer Data is yours and, except as set forth in this Privacy Policy, we do not grant anyone else rights to it.

Customer Support. We may collect information about you through your communications with our customer-support team.

Cookies, Automatic Data Collection, and Related Technologies. The Service collects and stores information that is generated automatically as you use it, including your preferences and anonymous usage statistics.

When you visit the Service, we and our third-party service providers receive and record information on our server logs from your browser, including your IP address, and from cookies and similar technology. Our service providers may collect information about your online activities over time and across different online services. Cookies are small text files placed on your computer browser when you visit a website. Most browsers allow you to block and delete cookies. However, if you do that, then the Service may not work properly.

By using the Service, you are authorizing us to gather, parse, and retain data related to the provision of the Service.

How We Use Your Information

Internal and Service-Related Usage. We use information, including unique identifiers and your location for internal and Service-related purposes, such as data analytics, and may share this information with service providers to allow us to provide, maintain, and improve the Service.

Communications. We may send email to the email address you provide to us to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance.

Aggregate Data. We may anonymize and aggregate data collected through the Service and use it for any purpose. This includes compiling reports to analyze marketing assets performance and the aggregate results of their use. We use this information to continue to improve the Service, make recommendations to our customers for new tools and content you might want to use, and provide reports to the Marketing Program Provider so it can also understand the Platform or content usage to better serve you.

Who can use Customer Data. All of your Customer Data is considered your private and confidential information. Your vendor, unless otherwise agreed upon, is granted access to your Customer Data only with your express permission and solely to help you with your marketing initiatives, lead capture, and conversion of opportunities to sales.

What we do with Customer Data. We access and use your Customer Data to help you with your own marketing activities and to benefit your own business. At your request, we will help you to upload your mailing list or configure marketing programs in your account. We might run automatic programs to organize your data and enhance the information you have about your prospect to help you with your marketing activities. From time to time you or your employees might contact our customer support team to get help with the use of the Platform. In such a situation, we might need to access your account, diagnose the problem, and help you resolve it. Again, such access will be limited and will be done to help you with your own marketing initiatives on the Platform.

Marketing Concierge Services. Your Marketing Program Provider (IBM) may offer you added support service to help you use the platform, create marketing plans, upload your mailing list, activate marketing activities on your behalf, and help you review and analyze marketing reports. To provide you with such services, the Marketing Concierge Agent (StructuredWeb) will have access to your account, marketing activities, mailing list, leads opportunities, and reports. Such access is limited only to help you use the platform, and the Marketing Concierge Agent will not use or share any information from your account for any other purpose.

Disclosing Your Information

We Use Vendors and Service Providers. We may share any information that we receive through the Service with vendors and service providers retained in connection with the provision of the Service.

As Required By Law and Similar Disclosures. We may access, preserve, and disclose your personal information, other account information, and content if we believe doing so is required or appropriate to comply with law enforcement requests and legal processes, such as a court order, government request, or subpoena.

Consent. We may also disclose your personal information with your permission.

International Users

We are based in the United States and, regardless of where you use the Service or otherwise provide information to us, the information may be transferred to and maintained on servers located in the U.S. The U.S. may not have the same data protection framework as the country from which you may be using the Service. By using the Service, you consent to the transfer of information to countries outside your country of residence, including the U.S.

Rights Under GDPR: If you are a resident of the European Union, you have the right to access personal data we hold about you and to ask that your personal data be corrected, updated, or deleted. If you would like to exercise this right, please contact us at

Rights Under CCPA: If you are a resident of California, you have the right to request what information we collect, use, disclose, and sell. You also have the right to access and delete your personal data. To exercise these rights, please contact us at

GDPR and CCPA Disclosure: Under GDPR and CCPA, we may disclose your personal information only when we have a legitimate interest, contractual necessity, or your explicit consent. We will never sell your data to third parties without your explicit consent.

GDPR Notice: The transfer of personal data to the United States is based on the adequacy decisions of the European Commission, or based on appropriate safeguards such as the standard data protection clauses adopted or approved by the European Commission. You may obtain a copy of these measures by contacting us at

Changes to Our Privacy Policy and Practices

From time to time, we may revise this Privacy Policy. The date of the last update to this Privacy Policy will always be indicated at the beginning of this document. We will notify you before making significant changes to this Privacy Policy and seek your consent where applicable regulations, especially GDPR and CCPA, require it.

GDPR and CCPA Complaints: If you believe that we are not processing your personal information in accordance with this Privacy Policy or European data protection laws (for European users) or the CCPA (for Californian users), you have the right to lodge a complaint with a supervisory authority or seek judicial remedy.