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Streamline communication. Accelerate productivity. Empower your channel.

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Made to order

The most comprehensive channel marketing automation platform

By combining a flexible platform, proven go-to-market strategies and world-class service, StructuredWeb continues to earn the trust of the world’s leading tech companies, helping to power their channel business by empowering their channel partners.

What makes StructuredWeb the Leading TCMA?

StructuredWeb's strategy in the TCMA space centers around two core focus areas: simplifying channel marketing and adding value for all types of partners. This focus ensures partners benefit from powerful, tailored marketing solutions, setting new standards for excellence in channel marketing.

FIRST OF ITS KIND ChannelGPT

ChannelGPT is the first and only Channel Content Generation Engine that utilizes advanced generative AI to transform the way vendors, distributors, and their channel partners create and distribute high-quality, customized marketing materials.

With ChannelGPT, vendors can easily upload all their general marketing and product content and watch the system learn and generate a diverse range of marketing assets that cater to their ecosystem.

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Some of our leading technology customers
IBM Service Now Ingram Micro Google Veeam Apc Zoom Procore UI Path Tata

What our customers are saying

When some of the world’s most successful technology companies share something in common — it’s likely something worth knowing about. We’re proud to serve leading global brands as they in turn serve their channel partners. Together we provide the experience and the platform to power their channel to drive new revenue.

"Industry leading Innovation"

I've been working with StructuredWeb for years, across multiple organizations. Their market-leading offerings are fueled by the unwavering passion their leaders and teams have for our channel industry. Constant, relevant and enterprise-level innovation combined with some of best humans on the planet are their recipe for success. I would be happy to speak to anyone considering their solutions and share my experience with their products, teams and offerings.

Rachel T.

VP, Global Channels Computer Software Enterprise

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"Critical part of our channel marketing strategy with our partners."

Structured Web is a key part of our marketing strategy, particularly in our partner-driven initiatives. Our collaboration has stood the test of time over several years and has been instrumental in expanding our reach and influence. Its unique approach to customization, video content, and now AI sets Structured Web apart. This long-standing partnership equips our partners with the best tools and content, empowering them to generate demand for our companies.

Eric E.

Senior Director – Global Partner Marketing ServiceNow

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"Powerful tool with lots of potential to change the partner marketing engagement experience"

Robust functionality in terms of engaging with partners actively vs. a simple repository approach. Time and cost savings for localization, branding and refreshing content. We needed a platform that would engage our larger partners more actively while especially making it easier for smaller resellers to deploy our campaigns seamlessly. We needed robust tracking and metrics capabilities and some degree of customization/flexibility in the platform.

David S.

Director, Global Partner Marketing Enterprise

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StructuredWeb has been recognized as a leader by G2 customers.

Energize

Energize

Partner demand generation

  • Simple setup for faster time to market
  • Integrated, always-on campaigns
  • Cobrandable, editable templates
  • Multi-format content syndication
  • Custom dashboards and reports
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Strengthen

Strengthen

Partner engagement

  • Hybrid engagement models
  • Personalized portal experience
  • Support for customers and partners
  • Custom communications and alerts
  • On-demand training

 

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Grow

Grow

Channel revenue

  • Customizable partner enablement
  • Integrated lead management
  • Integrated opportunities management
  • Fully extensible to third-party apps
  • Robust performance reports
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Go to Market Key Numbers
Key numbers

20+

Years experience in channel marketing

60+

Countries available in

200+

Leading tech brands supported

100,000+

Channel partners enabled

Providing integrated go-to-market capabilities

Channel marketing

Empower thousands of channel partners to reach and win more customers through localized, ready-made and multi-touch campaigns.

Channel sales

Streamline data to gain visibility and maximize revenue with co-brandable collateral, integrated sales processes and actionable insights.

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A flexible platform for channel-driven companies

The channel business is high speed and high competition. To build, grow and scale a profitable channel, enterprises turn to StructuredWeb. Our channel-centric platform leverages world-class technologies and services empowering you — and your partners — with localized, multi-touch, always-on marketing strategies that reach, win and retain today’s customers.

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  • Lead distribution, scoring & nurturing
  • Lead tracking and reporting
  • Notification alerts
  • Lead pass, share and referral program
  • Deal registration
  • Appointment scheduling
  • Opportunity probability scoring
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  • Intuitive dashboards for fast actionable insights
  • Standard and custom reports at aggregate, partner, campaign and tactic level
  • Partner portal analytics to track partner adoption and activity
  • Integrated with Tableau analytics
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