StructuredWeb Named a Leader in The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025 report

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EMPOWER YOUR PARTNERS. ACCELERATE YOUR CHANNEL GROWTH.

The most comprehensive channel marketing automation platform

StructuredWeb’s AI-powered channel marketing platform helps enterprise tech companies and their partners drive demand and revenue together. Automate multi-touch campaigns, personalize content across regions, and collaborate seamlessly to scale your channel success​.

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The AI-Driven Platform for Channel Marketing Success

Built for enterprise companies with complex partner ecosystems, StructuredWeb simplifies channel marketing from end to end. Our platform enables seamless vendor-partner collaboration, automates multi-channel campaign execution, and personalizes content at scale – so you can engage partners of all sizes, in every region, and drive measurable growth in channel revenue​.

FIRST OF ITS KIND ChannelGPT

ChannelGPT is the first and only Channel Content Generation Engine that utilizes advanced generative AI to transform the way vendors, distributors, and their channel partners create and distribute high-quality, customized marketing materials.

With ChannelGPT, vendors can easily upload all their general marketing and product content and watch the system learn and generate a diverse range of marketing assets that cater to their ecosystem.

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Some of our leading technology customers
IBM Service Now Ingram Micro Veeam Google Arrow Zoom Qlik Dell HPE TD Syntex

What Our Customers Are Saying:

When some of the world’s most successful technology companies consistently choose StructuredWeb, you know it's worth noting. We’re proud to support global brands as they empower their channel partners. Together, we deliver the exceptional experiences and advanced platform capabilities necessary to drive meaningful new revenue through their channel.

"Industry leading Innovation"

I've been working with StructuredWeb for years, across multiple organizations. Their market-leading offerings are fueled by the unwavering passion their leaders and teams have for our channel industry. Constant, relevant and enterprise-level innovation combined with some of best humans on the planet are their recipe for success. I would be happy to speak to anyone considering their solutions and share my experience with their products, teams and offerings.

Rachel T.

VP, Global Channels Computer Software Enterprise

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"Critical part of our channel marketing strategy with our partners."

Structured Web is a key part of our marketing strategy, particularly in our partner-driven initiatives. Our collaboration has stood the test of time over several years and has been instrumental in expanding our reach and influence. Its unique approach to customization, video content, and now AI sets Structured Web apart. This long-standing partnership equips our partners with the best tools and content, empowering them to generate demand for our companies.

Eric E.

Senior Director – Global Partner Marketing ServiceNow

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"Powerful tool with lots of potential to change the partner marketing engagement experience"

Robust functionality in terms of engaging with partners actively vs. a simple repository approach. Time and cost savings for localization, branding and refreshing content. We needed a platform that would engage our larger partners more actively while especially making it easier for smaller resellers to deploy our campaigns seamlessly. We needed robust tracking and metrics capabilities and some degree of customization/flexibility in the platform.

David S.

Director, Global Partner Marketing Enterprise

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Peer reviews offer the most reliable insights into a platform’s true capabilities. See why StructuredWeb consistently earns high marks and recent accolades on G2.

Energize

Energize

Partner demand generation

  • Simple setup for faster time to market
  • Integrated, always-on campaigns
  • Cobrandable, editable templates
  • Multi-format content syndication
  • Custom dashboards and reports
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Strengthen

Strengthen

Partner engagement

  • Hybrid engagement models
  • Personalized portal experience
  • Support for customers and partners
  • Custom communications and alerts
  • On-demand training

 

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Grow

Grow

Channel revenue

  • Customizable partner enablement
  • Integrated lead management
  • Integrated opportunities management
  • Fully extensible to third-party apps
  • Robust performance reports
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Go to Market Key Numbers
Key numbers

20+

Years experience in channel marketing

60+

Countries available in

200+

Leading tech brands supported

100,000+

Channel partners enabled

Providing integrated go-to-market capabilities

Channel marketing

Empower thousands of channel partners to reach and win more customers through localized, ready-made and multi-touch campaigns.

Channel sales

Streamline data to gain visibility and maximize revenue with co-brandable collateral, integrated sales processes and actionable insights.

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A flexible platform for channel-driven companies

The channel business is high speed and high competition. To build, grow and scale a profitable channel, enterprises turn to StructuredWeb. Our channel-centric platform leverages world-class technologies and services empowering you — and your partners — with localized, multi-touch, always-on marketing strategies that reach, win and retain today’s customers.

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  • Lead distribution, scoring & nurturing
  • Lead tracking and reporting
  • Notification alerts
  • Lead pass, share and referral program
  • Deal registration
  • Appointment scheduling
  • Opportunity probability scoring
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  • Intuitive dashboards for fast actionable insights
  • Standard and custom reports at aggregate, partner, campaign and tactic level
  • Partner portal analytics to track partner adoption and activity
  • Integrated with Tableau analytics
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Are you ready to energize your channel marketing?

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