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Episode 1 with Jay Mcbain

The Value of Channel Marketing in a Down Economy

We all know about Digital Transformation, and that partners must adapt to Digital Marketing or risk becoming obsolete. Bad for the partner and bad for the vendor. So, how do we help partners get better at marketing? Why is this so important in today’s down economy? Why is this such a great opportunity for those that seize it, and what kind of revenue is really at stake? Please join in as I discuss these questions, and find some answers with Jay McBain, Chief Analyst - Channels, Partnerships & Ecosystems at Canalys. Listen in as Jay offers a great overview of today's Channel Marketing world and who is winning and who is not.

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The Value of Channel Marketing in a Down Economy – Part 2

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Content is still King – actually king, queen and jack

There's little to debate - partners need the right content at the right time and in the right place. The question is, however, what is the right content and what is the best way to get that content into the hands of partners and ultimately to the prospect and customers?

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Partner Experience (PX) now more than ever

Partner experience is a great place to focus, but the key is to know what your objectives are, how to begin executing against those goals and how to leverage the power of hyper-personalization.

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Embrace 2023 challenges, Learn from the past, innovate for the future

Marc Monday from Sage discusses how to embrace the current market landscape, try different creative ideas to drive success, and build trust with your channel partners.

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Video Growth Hacking in 2023

Making video simple and easy to create and distribute has been around for years, yet too many partners still have not adopted video as much as they wish or should.

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Top 10 Video Distribution Platforms to Invest Time and Money

Robert Cassard and Steven dig into the pluses and minuses of leveraging video on TikTok to YouTube to partner websites.

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The Evolution of Channel Partnerships

There’s a new wave of channel partnership trends and best practices, and with this evolution comes great opportunity and, consequently, new challenges.

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Keeping Your Head and Your Heart in the Game

Meaghan Sullivan-Moore shares her insights on how to keep your head and your heart in the game during times of upheaval.

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Sales and Marketing - Together at Last

When sales and marketing are working together like a well-oiled machine, driving pipeline and revenue is so much easier. So, why do so many teams still struggle to close that gap and achieve the results they need?

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The Last Marketing Mile

The point where marketing hands off to sales is a critical step in the channel journey. If it’s so important, why does that hand-off often get fumbled?

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Doing More with Less - A Partner's Perspective

Everyone, well almost everyone, in the technology channel community has been hit with the less resources in 2023 challenge. So how do you make it all work? How to take care of partners, grow the business and keep everyone motivated?

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Doing More with Less - A Consultant's Perspective

Jessica Baker CPO (Chief Program Officer) at AchieveUnite joins ChannelWaves to talk about how you can make your programs more effective, even if you have less resources.

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Managing AI Before It Manages You

Generative AI is already playing a major role in channel operations, partner engagement, and more. While AI isn't going to take over the channel and steal people's jobs, it is going to give those who take advantage of its power a massive competitive edge.

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Embracing the Future with Tricia Atchison

The future of the channel is uncertain, and with digital transformation and AI on the rise, we find ourselves in uncharted territory.

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Five Key Partner Program Challenges in 2023

Gain valuable insights into navigating the complexities of today's partner landscape and optimizing partner relationships to drive growth and success.

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